Concept Fitness Studio
Location
Plettenberg Bay, South Africa
The Space
Facility Type:
Functional Training / Sports Conditioning
Services Provided:
Consulting / Equipment / Layout / Installation
Project
Concept Fitness Studio, located along the beautiful Garden Route, provides an upmarket, intimate workout environment for its members. Their offering includes personal and group training, focusing on functional fitness, sports conditioning, boxing and mobility.
The challenge lay in optimising a relatively small space whilst maintaining functionality and aesthetics, thereby ensuring an inspiring workout environment. The end result required thoughtful equipment choices and storage solutions to accommodate both personal and group training.

Solution
We designed a space-efficient floor plan that maximised the indoor and outdoor training areas, providing optimal flow and seamless integration between the spaces.
Custom storage: To optimise the storage space, we installed a custom rig storage unit to accommodate dumbbells, kettlebells, balls and plates. A wall-mounted utility rack provided hanging storage for barbells and bands.

Indoor & outdoor flow: Astro turf flooring seamlessly connects the indoor and outdoor spaces, offering protection and adding a natural feel to the space.
Multi-functional rigging: We installed indoor and outdoor rigs with versatile attachments to support various exercises without occupying excessive space.


Air-based cardio: The addition of the Concept 2 Rower and Rebel Hurricane Air Bike provides for high-intensity, low-impact cardio training suitable for all fitness levels.
The result is a functional, versatile gym that maximises the floor space, without clutter, providing members with a comprehensive and elegant fitness experience.
Equipment Highlights

Indoor / Outdoor rigging with rig attachments
Wall-mounted rigs help maximise floor space, and are great for smaller facilities. Easy-to-attach accessories such as dip horns, landmine sleeves, and gym rings ensure a variety of training exercises are made possible. For Concept Fitness Studio, we installed AlphaState rigs.

Alphastate Utility Hanger
A sturdy utility rack for jump ropes, exercise bands, and in this case, also to store barbells in a hanging position.

Custom rig storage unit
AlphaState’s modular storage unit offers a variety of shelving options for kettlebells, dumbbells and balls. Using the same robust 3m uprights as the AlphaState Fitness Rig, the various shelving options attach to these to provide a robust storage solution.
This product is the go-to functional storage unit at Virgin Active gyms across South Africa.